PharmaSim is a marketing management simulation that gives students experience with brand management using the over-the-counter cold medicine industry. Students will explore and analyze rich customer and competitor data, wrestle with their marketing mix, and strive to create awareness for their products.
Thomas Kinnear, Stuart James,
The purpose of our marketing simulation, PharmaSim, is to use the strengths of both the case and simulation methodologies to bring about the most effective learning experience for marketing management classes. PharmaSim has all the characteristics of case analysis yet gives students the opportunity to play out their ideas through their decisions.
PharmaSim is designed with the following learning goals for your students:
As a member of a marketing management team, students will make decisions regarding product mix, pricing, distribution, advertising, and promotion for “Allstar Brands,” one of five firms in the market. The four computer-simulated competitors will respond to their decisions and execute their own strategies. All the teams in their section compete within the same environment, allowing the instructor to compare results. The simulation covers a time-span of up to 10 periods, so students can observe both the short-term and long-term effects of their decisions.
Request Instructor Access to read the PharmaSim business case and watch our case video!
Combining our marketing management simulation, PharmaSim, with our quizzes and assignments gives you the tools to assess your students’ understanding of the concepts of marketing management. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.
Interpretive and Wessex Publishing have bundled books and sims together in an affordable package!
PharmaSim simulation and Capon’s Framework e-book for one discounted price!
PharmaSim simulation and Managing Marketing in the 21st Century e-book for one discounted price!
Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. I have found business simulation games to be an excellent way to put knowledge to active use in my online classes, especially as online classes do not allow for face-to-face interaction as a classroom situation does.
I have used PharmaSim in MBA classes for several years and found it a great method for enhanced and enriched learning. This is the first time using it with Undergrads and it turned out so well that I regret not using it sooner.