Marketing Management Simulation
Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. I have found business simulation games to be an excellent way to put knowledge to active use in my online classes, especially as online classes do not allow for face-to-face interaction as a classroom situation does. I use the Marketing Management simulation, PharmaSim, in all of the marketing classes that I teach at two different universities. Although some students are initially intimidated by simulations, ultimately they enjoy the experience, which leads to greater long-term retention and usage of new marketing knowledge.