Strategic Management Simulation

StratSimManagement is an integrated strategic management simulation where teams compete directly against each other in the fast-paced automobile industry. Integrating the functional areas of managing a business, this cross-functional simulation ties it all together: strategic management, product development, operations, marketing, finance, organization, and international opportunities.


Business Strategy
Strategic Management




Stu James
Mike Deighan


Much of the complexity of the automobile industry has been simplified to allow participants to focus their time and energy on strategic issues. However, we’ve retained as much realism as possible.

To that end, our Strategic Management simulation has multiple key objectives:

  • Business Environment

    • Distinguish internal/external factors
    • Define and use SWOT analysis
    • Define and use PESTEL analysis
    • Identify market opportunities
    • Respond to a changing environment

  • Operations Management

    • Develop products according to plan
    • Forecast production requirements
    • Manage capacity growth
    • Maintain optimal inventory levels
    • Minimize production cost

  • Marketing

    • Explain role of marketing in strategy
    • Set price and dealer discounts
    • Identify ways of informing customer
    • Estimate impact of marketing decisions
    • Manage distribution of products

  • Planning & Analysis

    • Identify strategic options
    • Write a strategic plan
    • Monitor implementation of plan
    • Analyze competitive performance

  • Finance

    • Analyze financial performance
    • Project financial needs
    • Evaluate investment options
    • Fund capital investment

  • Teamwork

    • Allocate responsibilities fairly
    • Complete assigned tasks on time
    • Communicate problems and plans
    • Collaborate with other team members

Device Frame

Business Case

Students are put in the role of a management team in an automobile company competing directly against other teams in the class. Strategic management is at the core of all decisions made in StratSimManagement.  Each company begins the simulation with three vehicles and then must decide how best to improve their performance and potentially enter new market segments that offer opportunities for growth. Optionally, students may source from or enter into international regions.


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Decision Periods (years)






Incidents (mini-cases)

Assessment Tools

The Strategic Management simulation, StratSimManagement, combined with the quizzes and assignments give you the tools to assess your students’ understanding of the concepts of strategic management. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.

Simulation Results0%

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