StratSimManagement

Strategic Management Simulation

StratSimManagement is an integrated strategic management simulation where teams compete directly against each other in the fast-paced automobile industry. Integrating the functional areas of managing a business, this cross-functional simulation ties it all together: strategic management, product development, operations, marketing, finance, organization, and international opportunities.

CLASSES

Business Strategy
Strategic Management

DIFFICULTY LEVEL

Advanced

AUTHORS

Stu James
Mike Deighan

Objectives

Much of the complexity of the automobile industry has been simplified to allow participants to focus their time and energy on strategic issues. However, we’ve retained as much realism as possible.

To that end, our Strategic Management simulation has multiple key objectives:

  • Business Environment

    • Distinguish internal/external factors
    • Define and use SWOT analysis
    • Define and use PESTEL analysis
    • Identify market opportunities
    • Respond to a changing environment

  • Operations Management

    • Develop products according to plan
    • Forecast production requirements
    • Manage capacity growth
    • Maintain optimal inventory levels
    • Minimize production cost

  • Marketing

    • Explain role of marketing in strategy
    • Set price and dealer discounts
    • Identify ways of informing customer
    • Estimate impact of marketing decisions
    • Manage distribution of products

  • Planning & Analysis

    • Identify strategic options
    • Write a strategic plan
    • Monitor implementation of plan
    • Analyze competitive performance

  • Finance

    • Analyze financial performance
    • Project financial needs
    • Evaluate investment options
    • Fund capital investment

  • Teamwork

    • Allocate responsibilities fairly
    • Complete assigned tasks on time
    • Communicate problems and plans
    • Collaborate with other team members

Device Frame

Business Case

Students are put in the role of a management team in an automobile company competing directly against other teams in the class. Strategic management is at the core of all decisions made in StratSimManagement.  Each company begins the simulation with three vehicles and then must decide how best to improve their performance and potentially enter new market segments that offer opportunities for growth. Optionally, students may source from or enter into international regions.

 

Request Instructor Access to read StratSimManagement business case and watch our video!

10

Decision Periods (years)

2

Scenarios

16

Assignments

8

Incidents (mini-cases)

Assessment Tools

The Strategic Management simulation, StratSimManagement, combined with the quizzes and assignments give you the tools to assess your students’ understanding of the concepts of strategic management. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.

Assignments0%
Simulation Results0%
Quizzes0%

What do our customers say

  • As always. Customer service at interpretive.com is 100% reliable.

    Christophe Rethore - ICN Business School

  • I have been using an Interpretive Simulation at both the undergraduate and the graduate level at the University of Connecticut for a number of years. I think every semester the students have walked away with knowledge and practical application of the concepts that will serve them well as they pursue their careers. The vast majority of my students have stated that the simulation made their education more real for them and they learned more about how things worked in the “real” world. In many cases, they did not want the simulation to be over. I like the simulation and all it brings to the educational experience of the students.

    Ralph R. Braithwaite - University of Connecticut

  • The most valuable overarching unique experience students get with engaging in StratSimManagement is learning to connect the dots. At the end of each semester, they often express their appreciation for the complexity, inter-connectedness, and dynamism of running a multi-billion-dollar enterprise set in the auto industry. The manner in which varying planning cycles, resource allocations, and demand generation processes intersect is the most challenging, and rewarding aspect of immersing themselves in the simulation.

    Dilip Mirchandani - Rowan University

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