StratSimMarketing is a comprehensive marketing strategy simulation based on the automobile industry that demonstrates the impact of marketing decisions on the other functional areas of the business. Marketing strategy is at the core of all decisions in the simulation. Teams target consumer segments and B2B opportunities based on market attractiveness and core competencies, using advanced marketing research techniques such as conjoint analysis, perceptual mapping, and concept testing to identify their customers’ needs and interest.
Thomas Kinnear, Stu James
Much of the complexity of the automobile industry has been simplified to allow participants to focus their time and energy on strategic issues. However, we’ve retained as much realism as possible to make it easier to quickly understand the overall environment.
Our marketing strategy simulation, StratSimMarketing, addresses the following issues:
Students assume the role of the marketing team taking over one of five companies competing in the domestic automobile industry. Some companies are positioned as high-end niche producers while others are more value and volume driven. Each company begins the simulation with three vehicles and then must decide how best to improve their sales through improved performance in current markets and/or entering new markets. Optionally, students may compete in the B2B market and/or negotiate license agreements with other firms in the simulation.
Request Instructor Access to read the full StratSimMarketing business case!
The Marketing Strategy simulation, StratSimMarketing, combined with the quizzes and assignments give you the tools to assess your students’ understanding of the concepts of strategic marketing. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.
Interpretive and Wessex Publishing have bundled books and sims together in an affordable package!
Enhance your student’s learning experience and save them money at the same time!
StratSimMarketing simulation and Capon’s Marketing Framework e-book for one discounted price!
StratSimMarketing simulation and Managing Marketing in the 21st Century e-book for one discounted price!
Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.
I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.
With the simulation students start to understand how system works, instead of looking at each discipline in isolation. They realize the importance of environmental scanning and understanding what competition, government, and nature will do and how this will influence their business. Finally, the simulation points out to students that success does not happen overnight. They have to work hard and be persistent in their efforts in order to achieve their goals.