Wide variety of mini-cases to encourage discussion
Over 700 schools use our simulations around the world
“Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.”
MARKETING STRATEGY SIMULATION
is the most comprehensive, complex simulation available. Provides a full marketing strategy experience where students engage as the senior management team for an auto manufacturer. For advanced classes in Marketing Strategy and Marketing Management.
Direct Competitive simulation
Different scenarios to choose from
Customizable to fit into your class schedule
8 Incidents available – incidents bring to life topics related to the simulation that do not have a clear right or wrong solution
Assignments, quizzes and peer evaluations are available to evaluate your students from all angles
We make grading easy, with 54 performance measures to choose from
We provide getting started information for instructors to use, from PowerPoint introductory slides – to assignments getting your students prepared for their strategy.
Main Decision Areas:
Cash Flow Planning
Sales Forecasts and Production
Purchase of Market Research
B2B and Licencing Modules (optional)
Incident Topics (occur within the simulation): Sustainability, Social Media, and more!
Watch our short walk-through video and discover how StratSimMarketing can enhance your course!
Learn More about StratSimMarketing
If you would like to demo StratSimMarketing simulation please log in with your instructor account. If you do not have an instructor account, please request a Demo Access on your right.