Interpretive Marketing Simulations

Thank you for your interest in our Marketing Simulations!

Interpretive Marketing Simulations

Our Marketing simulations show students how the knowledge they’ve learned applies to a real business. Students gain a practical understanding of what it takes to run a successful marketing department, but they also learn how the concepts they’ve experienced in your class will apply in their future career.
Our Marketing simulations complement traditional teaching methods, with numerous additional resources to make their experience well-rounded. Think of it as a simulated internship! All of our simulations start with a case the defines the environment and scenario. Students deal with real world products with which they will be familiar. Throughout the simulation, students will enter a series of decisions for each period, and both instructors and students can monitor their results in comparative reports. All of our marketing simulations provide enough decision rounds for students to see the outcomes of their decisions, strategy, and/or plan. Students will have all the information they’ll need within the simulation to make their decisions.
Instructors and students consistently report that using simulations greatly complements the objectives of their course and provides real experience with marketing concepts!

Our Marketing Simulations

CountryManager Simulation

International Marketing Simulation

Country Manager focuses on the issues of international market entry and expansion. In CountryManager, students will learn the importance of targeting consumer segments and how to best position brands for the chosen segments. Students will gain experience in market entry, segmentation and targeting, along with the 4Ps in an international context. Two scenarios are available for different regions: Latin America or Asia.


International Marketing & International Business

Marketing Principles simulation

MarketShare Simulation


MarketShare, our Marketing Principles simulation, places the participants into a dynamic, simulated business environment of the packaged goods industry. Students take the role of the brand management team in an over-the-counter cold medicine group of their firm, learning about different aspects of marketing – from product design and pricing to advertising and selling.


Marketing Principles & Introduction to Marketing

Introduction to Marketing simulation

NewShoes Simulation


As an introduction to marketing simulation, NewShoes covers marketing concepts at a basic level by focusing on the roles of price, product, promotion, and place. Student teams manage the marketing decisions for a simulated athletic shoe company and compete against one another to become the industry leader in market share and profitability.


Introduction to Marketing & Marketing Principles

Marketing Management simulation

PharmaSim Simulation


PharmaSim is a marketing management simulation that gives students experience with brand management using the over-the-counter cold medicine industry. Students will explore and analyze rich customer and competitor data, wrestle with their marketing mix, and strive to create awareness for their products.


Introduction to Marketing & Marketing Principles

Strategic Marketing simulation

StratSimMarketing Simulation


StratSimMarketing is a comprehensive marketing strategy simulation based on the automobile industry that demonstrates the impact of marketing decisions on the other functional areas of the business. Marketing strategy is at the core of all decisions in the simulation. Teams target consumer segments and B2B opportunities based on market attractiveness and core competencies, using advanced marketing research techniques such as conjoint analysis, perceptual mapping, and concept testing to identify their customers’ needs and interest.


Introduction to Marketing & Marketing Principles

Featured Session: Practical Ways to Use Simulations to Teach Marketing

Thursday, April 21st
2:15 – 3:15 pm PST
West room
Tim Sams
Director of Marketing
Summary: Marketing simulations are one of the best resources to help students make the connection between concept and practice. However, to use them effectively takes some work. Come to our session and we’ll offer some practical ideas on how to integrate a simulation into your class and get the most out of it!
Bio: Tim Sams has been with Interpretive Simulations for 12 years and he review some of the best practices he’s gleaned from the thousands of professors who have used our sims.

Simulations’ Features

Academic Price

Our prices range from $29.95 through $49.95 per user for academic use. Our simulations are affordable and effective!

Learning Areas

4Ps, Market Segmentation, Consumer Behavior; Marketing Mix, Channel Management, Distribution, Market Entry.

Assessment Tools

Simulation Results; Quizzes; Online Peer Evaluation; Assignments; Mini-Cases. e-books.

Customer Support

We offer fully administered simulations, which means we take care of all the simulation logistics