As an introduction to marketing simulation, NewShoes covers marketing concepts at a basic level by focusing on the roles of price, product, promotion, and place. Student teams manage the marketing decisions for a simulated athletic shoe company and compete against one another to become the industry leader in market share and profitability.
Introduction to Marketing
Marketing Principles
Introductory
James Helgeson, Willbann Terpening,
Michael Ursic
As an introduction to marketing simulation, the primary objective of NewShoes is to help students apply marketing concepts, manipulate marketing variables in a realistic setting, and to gain a practical understanding of marketing.
NewShoes is designed with the following learning goals for your students:
Students take over a marketing department for an athletic shoe company that has experienced loss in market share and revenue in the previous two periods. Management seeks fresh ideas to make a change. The market environment has 3 specific regions students can enter and compete in. Their primary concern is their product, its pricing and promotion, and new distribution opportunities.
Request Instructor Access to read the NewShoes business case and watch our case video!
Combining our simulation NewShoes with our quizzes and assignments gives you the tools to assess your students’ understanding of the concepts of marketing. The following grading rubric works best to assess your students’ knowledge and understanding, providing a thorough assessment.
Our simulation assignments are now completely online! With our new Assignments Module, there are no more PDFs or downloads, all assignments are easily accessed online through an intuitive interface. And for busy instructors, some assignments can be automatically graded! Getting started is easy—use our guide and video tutorial to learn the interface, or just login and check them out on your own. Contact us for more information!