NewShoes is an introductory marketing simulation in which students manage an athletic shoe company competing directly with other teams in the class. Designed for Introduction to Marketing and Principles of Marketing courses, NewShoes helps students move beyond memorizing concepts and apply them through structured decision-making...
One of the most valuable outcomes from a simulation is soft skills practice ...
In an asynchronous simulation-based course, instructors need to build in other ways to help students process what’s happening and why. That’s where feedback and reflection come in....
This Fall, we’re proud to introduce a significant update to our Foreign Market Entry & Growth (FMEG) eBook, the companion text to our international marketing simulation, CountryManager that will work well with the recent updates we’ve made to CountryManager itself!...
Recently we hosted a webinar on our simulation StratSim (StratSimManagement and StratSimMarketing), and we invited one of our long time users, Dr. Michele Yoder, to come and talk to us about how she uses the sim. Out of it came a number of important take...
Business simulations are powerful tools for teaching decision-making, collaboration, and strategy in a dynamic environment. ...
One of the most valuable aspects of a simulation is the opportunity for students to test out strategies, make mistakes, and learn lessons without the real-world risks....
When integrating a business simulation into your curriculum, it’s important to think of it as an immersive story....
Instructors using our simulations have several ways to gain insights into their students’ learning. Two key methods include analyzing comparative results and reviewing assignment responses....
Faculty choose to use a simulation for many reasons, but primarily it comes down to helping students make the connection between concept and practice. ...
We are very excited to announce several updates to our BizCafe simulation! You can watch our latest webinar or read highlights here! ...
We are excited to announce the release of our new HRManagement scenario! The new scenario is tailored to provide a more localized and relevant experience for students in Canada. The new scenario will be available for Fall 2024 semester! ...
We are excited to announce the release of our newest StratSim 3+3 scenario! We believe 3+3 scenario will create an engaging new experience for you and your students! The new scenario will be available for Fall 2024 semester! ...
Simulations provide the playing field for learning outcomes—but they are at their best when they have a “coach...
We’ve been working together with Marty Roth and Doug Quackenbos to publish a new ebook for our international marketing simulation, CountryManager. Foreign Market Entry & Growth is the result! ...