Marketing Simulations for your Class

“It is impossible for the other simulations to compete with you!”
Current Instructor

PharmaSim and StratSimMarketing Simulations

In the past you’ve looked at our advanced marketing simulations PharmaSim and StratSimMarketing. We wanted to keep you informed about some of our recent updates, and to see if would you like to take another look?

Instructors and students consistently report that using simulations greatly compliments the objectives of their course and provides real experience with marketing concepts!

Our simulations are fully supported by an experienced Customer Service Team. We take care of the details of administration, allowing you to teach and engage with your students.

Marketing Management simulation

PharmaSim simulation

PharmaSim is our marketing management simulation that gives students experience with brand management, specifically in this case in the over-the-counter cold medicine industry. Students will explore and analyze rich customer and competitor data, wrestle with their marketing mix, and strive to create awareness for their products.

For classes in Marketing Management & Brand Management. 

PharmaSim has been completely updated, version 6.0 is now available! Overview of the improvements we’ve made can be found here! Some of the updates include:

Updated Interface

Complete interface redesign: more contemporary while still retaining the core functions of the simulation.

Pricing Analysis

Allows for estimating changes to projected gross margin when discounts, allowances, and units sold are adjusted.

Digital Marketing

New Digital Marketing Decision: Students now have more control over their budget for digital marketing channels.

Business Case Video

Business case video provides an overview of the case to help students engage with the simulation

StratSimMarketing Simulation

A comprehensive marketing strategy simulation based on the automobile industry that demonstrates the impact of marketing decisions on the other major functional areas of the business. Marketing strategy is at the core of all decisions for StratSimMarketing. Teams target consumer segments and B2B opportunities based on market attractiveness and core competencies, using advanced marketing research techniques such as conjoint analysis, perceptual mapping, and concept testing to identify their customers’ needs and interest.

For classes in Marketing Strategy & Marketing Management

Strategic Marketing simulation

Need a textbook for your class?

Interpretive and Wessex Publishing have bundled books and sims together in an affordable package! Enhance your students’ learning experience and save them money at the same time!

Below you will find options currently available:

  • Complete Marketing Strategy Bundle

    • StratSimMarketing Simulation

    • Managing Marketing in the 21st Century textbook

    • Price: $89.95

  • Complete Marketing Management Bundle

    • PharmaSim Simulation

    • Managing Marketing in the 21st Century textbook

    • Price: $79.95

  • Framework Marketing Strategy Bundle

    • StratSimMarketing Simulation
    • Noel Capon’s Marketing Framework

    • Price: $89.95

  • Framework Marketing Management Bundle

    • PharmaSim Simulation

    • Noel Capon’s Marketing Framework textbook

    • Price: $79.95