Students in my classes learn significantly more, and retain their new knowledge longer, when they have the opportunity to put learning to use. I have found business simulation games to be an excellent way to put knowledge to active use in my online classes, especially as online classes do not allow for face-to-face interaction as a classroom situation does.

John Kaegi - Southern Oregon University

I have used PharmaSim in MBA classes for several years and found it a great method for enhanced and enriched learning. This is the first time using it with Undergrads and it turned out so well that I regret not using it sooner.

Kevin Upton - Indiana University at South Bend

Country Manager provides, through an experiential learning platform, an immersion into the role and responsibilities of marketing and brand managers. From a department perspective, the Country Manager experience has increased the marketing acumen of our average MBA student and has also has resulted in a greater number of students who express an interest in pursuing a marketing career. Working with Interpretive has been delightful. Their support staff has been super- their response time to correct student issues has been remarkable and have exceeded my expectation on all “service” dimensions.

Bill Dillon - Southern Methodist University

I used the Country Manager simulation last semester for the first time to teach a senior level International Marketing class. As teachers we tend to teach our students in a linear way, perhaps due to the fact that chapters in traditional text books are divided up by topic. One week we teach distribution, the next we teach cultural differences, the next pricing, etc. Using the simulation as the basis for the whole class enabled the students to get an understanding of how all the different variables interact and how important interdependent decision making becomes in the complex world of International marketing. It was a great experience for all concerned and I will be using it again next semester.

Mike Gold - Montana State University

The most important part of a simulation is experiencing the outcomes of decisions that they would not otherwise experience without the simulation. Good or bad, students gain an understanding of the consequences of their decisions and are empowered by the results they generate. Even if the aftermath of a given round is not particularly successful, it provides an engaging and often riveting opportunity to diagnose what went wrong and correct these errors. This would not be possible without living through the highs and lows of consecutive rounds of decision making using Country Manager. The simulation brings the material to life, makes my students excited to learn and apply their knowledge in this highly realistic industry environment.

Debbie DeLong - Chatham University

The depth and the realism of the Country Manager simulation obliges them to collaborate continually, to integrate and discuss their marketing knowledge and perceptions, and to learn to have confidence in students from other cultures. They are at times very surprised to learn that different cultures think very differently about markets and marketing decisions. They would not have had such an opportunity to personally grow in a simple case analysis or term project.

Nancy Haskell- Universite Laval

Your team has the best customer service that I've ever seen for an academic product!

Jason MacDonald - Boise State University

I have used the MarketShare simulation for the past four years with over 200 students per year. The simulation fits perfectly into university and college of business engagement goals of providing activities that are student-centered approaches to learning that build on classroom lectures and materials to further develop professional and personal skills through application.

Roberta Schultz - University of Arizona

Simulations inject competition, consequences and the critical temporal variable into traditional case study analysis. It is as close to the real world business environment as you can get in a classroom. And it is fun. Today’s students are gamers. They love this online, competitive gaming situation. Simulations are a win-win for all.

Grace Zimmerman - Brandeis University

I have used the StratSimMarketing simulation for several terms now in my MBA Marketing Strategy course at the University of South Florida Muma College of Business and students have been very pleased with it, especially as it helps them to apply the marketing management principles they learned in other courses.

James R. Stock - University of South Florida

With the simulation students start to understand how system works, instead of looking at each discipline in isolation. They realize the importance of environmental scanning and understanding what competition, government, and nature will do and how this will influence their business. Finally, the simulation points out to students that success does not happen overnight. They have to work hard and be persistent in their efforts in order to achieve their goals.

Srdan Zdravkovic - Bryant University

I am writing to express my appreciation to the Interpretive Team for the terrific support you provided (again) to my students and me. Having used the simulation in three previous classes, I continue to greatly appreciate the assistance and guidance providing by your organization. Thank you very much!

Zach Oppenheimer

The simulation is terrific in that it provides class members the opportunity to experience the role of a Marketing manager – considering all of the aspects of leading a brand – both internal factors (4Ps) and also the external environment with the ability to purchase marketing research and track the results of competitors. The simulation doesn’t just reinforce the topics we cover in class; rather by involving students in the decisions, the simulation provides both a rational and emotional connection which will yield in longer term benefits in subsequent classes and their careers.

Jim Thompson

One of the most frequent questions in my intro marketing MBA class was “How can we apply material we are learning in real life?” To answer this question I used business cases, discussed real marketing problems that got coverage in mass media, brought guest speakers from local companies… Still I felt that the question was only partially answered for my students who did not have marketing experience. New Shoes simulation helped me to finally introduce experiential learning element in my class. New Shoes simulation is a good reflection of what marketers do in real life and I am very satisfied to use it in my class.

Igor Makienko - University of Nevada - Reno

NewShoes simulation allowed me to introduce something extraordinarily valuable to the classroom, experiential learning. Students end the course with a real appreciation of a well-developed marketing plan, the value of marketing research, the importance of consistency, and real life challenges business executives encounter every day.

Ellen F. Thomas